My Audience are avid hikers, social walkers, trail runners, mountain bikers, bushwalkers, multi-day hikers and trekkers. These are passionate people who view their engagement with the outdoors as a holistic lifestyle choice, more so than a basic form of recreation. They all seek a deeper connection attained through hitting the trail, to the environment, to their community and to their own bodies and minds.
This community is hungry for trail based information and for products that will support them in their outdoor adventures. They interact and share ideas, stories and knowledge and make firm and informed decisions when preparing to hit the trail. Trail Hiking’s community is rapidly growing throughout Australia and as of November 2018 has substantial reach with connections across the globe.
My audience is currently weighted between females (61.2%) and males (38.8%) aged mainly between 18 and 54. Core audience is 25-44yo (62.5%) with a 15.6% membership in 45-54yo, 5.2% in 18-24yo and a 2.5% readership stretching into 55-64yo.